The Department of Marketing and Retail Management has as its overall guideline the aim of being the leading department in marketing and retail tuition at tertiary level in South Africa. The specific formal objectives and goals in terms of academic and tuition content, research, academic support and community service all are in support of this overarching aim. The scope of the aim is South Africa, but the department actually aims to compare favourably in terms of content and tuition with any department anywhere in the world.  

The focus areas for the department include marketing management, marketing strategy, retail marketing and strategy, consumer behaviour and marketing research. The department is active in both academic and commercial research in these areas, and has established itself, in terms of pure numbers of academic students, as the largest in South Africa. 

Undergraduate Courses

The Department of Marketing and Retail Management offers a list of various undergraduate qualifications

Higher Certificates (commencing in 2013)

National Diplomas (more info will be available at the end of November 2011)

  • Diploma in Marketing Management
  • Diploma in Retail Management

Bachelors Programmes

  • Bachelor Of Commerce Marketing Management

Postgraduate Courses

  • Postgraduate Diploma In Marketing Management
  • Honours Bachelor Of Commerce In Business Management Marketing Management
  • Master's and doctoral studies (PDF)

Short Learning Programmes

Short learning programmes are offered through the Centre for Business Management. For more information, please visit www.unisa.ac.za/cbm.

National Higher Certificates
Higher Certificates
National Diplomas
Postgraduate Diplomas & Certificates
Bachelor Degrees
Baccalaureus Technologiae Degrees
Honours Degrees
Magister Technologiae Degrees
Master's Degrees
Doctoral Degrees

All Unisa courses